Understanding Ferrero’s Strategic Move Ferrero’s $3.1 billion acquisition of WK Kellogg gives you direct access to a legacy cereal portfolio worth roughly $1.5 billion, including giants like Raisin Bran and Corn Flakes. By combining Ferrero’s strong foothold in sweet treats with WK Kellogg’s 14,000 employees and 22 plants, you’re seeing a clear bid to expand […]
